Creative Lead for
Amazon Fashion Social Channels
I’ve been working at Movement Strategy as the creative lead - Curating, creating and posting social content daily, overseeing community management, design, and video production. While also supporting major activations and events - like Prime day, Prime Big Deal Days, and Holiday Campaigns.
Overseeing and concepting 100+ pieces of content a month.
Developing a brand identity and voice - which we use to strategically create content.
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![website.png](https://images.squarespace-cdn.com/content/v1/66f31a4e1d8d3d51aed92767/d382cf8b-dfb4-4ba5-9fc5-e5795fe4fb21/website.png)
![Screen Shot 2024-09-24 at 6.50.26 PM.png](https://images.squarespace-cdn.com/content/v1/66f31a4e1d8d3d51aed92767/1b9da034-624b-44c3-81cc-eb60a5bf3771/Screen+Shot+2024-09-24+at+6.50.26+PM.png)
![Screen Shot 2024-09-24 at 7.52.51 PM.png](https://images.squarespace-cdn.com/content/v1/66f31a4e1d8d3d51aed92767/a8b1828e-255e-4020-922f-8a035dca1e74/Screen+Shot+2024-09-24+at+7.52.51+PM.png)
![website2.png](https://images.squarespace-cdn.com/content/v1/66f31a4e1d8d3d51aed92767/86610e49-295a-4b53-997c-c417e34e3ebe/website2.png)
![website3.png](https://images.squarespace-cdn.com/content/v1/66f31a4e1d8d3d51aed92767/bce4cc97-963d-42ed-810a-2ef2d297a2e9/website3.png)
![website4.png](https://images.squarespace-cdn.com/content/v1/66f31a4e1d8d3d51aed92767/ad99ed4b-2ef6-40f4-9f88-5769a3601da6/website4.png)
UGC SOURCING
A big part of what we do for social channel content is sourcing UGC. Working with creators and utilizing hashtags to make sure we are always sourcing trending and viral moments.