Creative Lead for
Amazon Fashion Social Channels
I’ve been working at Movement Strategy as the creative lead - Curating, creating and posting social content daily, overseeing community management, design, and video production. While also supporting major activations and events - like Prime day, Prime Big Deal Days, and Holiday Campaigns.
Overseeing and concepting 100+ pieces of content a month.
Developing a brand identity and voice - which we use to strategically create content.
UGC SOURCING
A big part of what we do for social channel content is sourcing UGC. Working with creators and utilizing hashtags to make sure we are always sourcing trending and viral moments.